• What people are saying

    Let me express: I really appreciate doing business with you. So even this deal wasn't the "one", I would rate the transaction in general as 4.5 * (out of 5). I am certain there will be a next time.... hopefully soon.

    Stefan. Berlin, Germany

    Gibson L4 CN

    Gibson ES 330 long neck A pleasure to buy from someone who is as knowledgeable and a genuine enthusiast. The guitar is fabulous; I can't fault it. It came very nicely set up, with a good set of strings. Hope to be back when my bank balance has recovered. Having said that, I think I got it for a fair price

    Peter, Suffolk, UK

    Gibson ES-330

    View more testimonials

  • Importing Vintage Guitars from the USA

    Buying guitars in the Bible belt USA
    We buy the majority of our vintage guitars in the US, on dedicated buying trips. Gibson guitars were sold in the US domestic market with only a tiny minority few arriving in the UK since the 50s and 60s. So, we go to where the guitars are, importing them back to the UK carefully packed into special containers.

    On a typical trip our buyer will buy 20 or more instruments. That means he has selected, examined, negotiated and then not bought some 80 items.

    Dealing with Dealers

    Over the past 10 years, we have developed ‘special relationships’ with a few very dealers and collectors all over the US. These remarkable individuals know what we want and we have built-up personal and professional trust in each other. Special though these relationships are, the vintage guitar market, as in any market, is price-driven. Dealers that rely on sales to other dealers have to leave enough profit for those dealers to make their money.

    Prices across the US and Europe are broadly harmonised. Prices in New York, London and Stockholm are noticeably higher, reflecting the overheads of running a shop in those cities. Japanese buyers are especially aggressive at importing Vintage Guitars from the USA, often paying record-breaking prices for vintage guitars in the absolute best condition. With their Yen-backed Dollars these buyers do push the US prices up, especially for ‘top-end’ guitars. Whilst Sterling remains weak against the Dollar, ‘top-end’ guitars will continue to find new homes in Tokyo rather than Europe or the US.

    Buying guitars privately in the USA

    We also buy directly from American individuals. These are often wonderful encounters with musicians, generally older in years who are selling their personal instruments. This is where our buyer hears some of the most charming stories. Fathers feature often: the gentleman in one of the ‘Bible belt’ states selling a guitar his Dad bought for him and which he only played in church on Sundays; the lady selling her Dad’s guitar complete with pictures, sleeve notes, lyric sheets, and spare strings – just as he left it after his last recording session.

    However, there are far more ‘private individuals’ selling guitars in the US that we politely decline to do business with. It’s a judgement call, but if the person doesn’t seem 100% genuine, or there are any doubts about a guitar’s authenticity or legitimacy, our buyer prefers to pass than take any risks.

    Typically these instruments are offered for sale on eBay, which is another ‘no-no’ for us.

    Thankfully, being a web-based business we don’t get offered stolen guitars, which continues to be a regular occurrence in London’s Denmark St. Shame on those who support thieves by buying their hot gear.

    Import Duties and Taxes

    Importing vintage guitars into Europe attracts VAT which is liable at the rate of the European country into which they are imported. In the UK that’s 20%.

    You may need to get an EORI number for importing into the EU. It’s free and easy and the link is provided below.

    Once inside the EU, VAT has been paid and you are free to move the guitar around without paying VAT again. That VAT cannot be reclaimed by an individual.

    There is import duty payable as well, currently at the rate of 3.7% in the UK.

    Tax Evasion

    If you are comfortable about smuggling items into the country, you can fly to the US, make your purchase in person and then hand-carry the guitar home. Check that the airline will allow you carry the guitar into the cabin – you don’t want it crashing down the luggage chute with the suitcases!


    Importing into the UK guide.

    Duty calculator for countries.

    Commodity codes lookup for imports.

    EORI Scheme – registration and guidance.

    Investing in Vintage Guitars

    The cellar to the storage of wine in the castle Valencay. Loire Valley. France

    Buying Vintage Guitars for Investment

    At the start of the 21st century, investing in vintage guitars became a viable alternative asset class in much the same way that fine wine, wrist watches and violins were. Like Rolex for watches and Rothschild for wines, Gibson and especially Golden Era Gibsons is the big name.

    Fuelled by a generation of investment bankers whose teenage idols played those electric guitars, we watched, amazed, as a blonde ES-335 sold for $100,000 and Les Paul ‘bursts sold on eBay for $200,000.

    Firmly targeting investors, the publishers of the Vintage Guitar price guide created a ‘vintage guitar index’ of 42 guitars of the Golden Era. the 42 guitars included pre-war Martins, early Fenders and Gibsons both acoustic, solid and hollow-body.

    For a while at least, people paid crazy prices for tasty vintage guitars.
    By 2010 the market ‘corrected itself’ which was a relief for many who thought it over-inflated, but hurt quite a few dealers badly as they got caught with massively over-priced inventory.

    Wise investors, in it for the long term, shrugged sagely. Markets rise and fall, that’s their nature. They invest what they can afford to lose and they invest in value.

    Hopefully, they enjoyed their investment guitars. Playing them from time to time and loving the privilege of owning them for a time.


    Financialist leader by Credit Suisse from 2014

    Reuters commentary on the vintage Guitar market in 2012

    Forbes Personal Finance article from 2011

    The Beauty of the Burst by Yasuhiko Iwanade